Facebook Has Got Over 2.6 Billion Monthly Active Users in the First Quarter of 2020, Making it the Biggest Social Media Platform Worldwide

Gender,  Age,  Country,  Education,  What they like (tea or coffee, dog or cat),  Which books they like to read,  Which pages or famous personalities they are following,  Where did they go for their vacations,  Whether they are married or single,  do they have kids or not,  When is their wedding anniversary,  Is their friends birthday coming up,  Which month were they born in,  Which company/industry they are working in 

Everything and anything that you can think of and the information is available with Facebook

And This Is The Reason Facebook Ads are Soo Powerful, Giving You a BANG!!! For Your Buck 

With Facebook, you can spend your advertising budget precisely on targeting the audience that is relevant for your business by having the complete control on who your Ads are shown to from your Ads manager account

1.) The "Detailed Targeting" option provides us with three broad Categories and their Sub-categories:

• Demographics:- Education, Financial, Life Events, Parents, Relationship, Work

• Interests:- Business & Industry, Entertainment, Family & Relationships, Fitness & Wellness, Food & Drink, Hobbies & Activities, Shopping & Fashion, Sports & Outdoors, Technology

• Behaviours:- Anniversary, Consumer Classification, Digital Activities, Expats, Mobile Device User, Mobile Device User/Device Use Time, More Categories, Multicultural Affinity, Politics (US), Purchase Behaviour, Ramadan (Month), Soccer, Travel

And these Sub-categories branch into further sub-categories giving us the ability to target our audience with Pin-Point  accuracy

2.) How we spend our advertisement budget is also under our control:

-We can set a "Daily Spend Limit" for our Ads and test their performance by looking at the reports and analytics on a daily basis, so that we can make the necessary tweaks and get maximum results with our advertisement budget

-Or we can set a "Lifetime Budget" for our Ads Campaign that we are running and let Facebook decide how much to spend, for eg: Facebook might spend all of our budget on the first day if it is getting good results, this can be used for the Ads that we have already tested and are giving us the best results

3.) Facebook Analytics:

Facebook analytics paint us a clear picture for the type of interaction our Ads are getting by providing us with a detailed report on various parameters such as gender, age, timing, region etc. of the people who are engaging with our Ads

These analytics and reports completely remove the guesswork and empower us in a way with which we can make informed decisions and optimize utilization of our advertisement budget and avoid any wastage on non-performing elements of our Ads campaign

Facebook Ads manager also provides us with "Cost Per Result", which clearly tells us how much did one conversion cost us (meaning how much advertisement budget did it cost us to get 1 paid customer), So that we know whether our Ads are running in profit or loss and make necessary improvements in our Ads or other parts of our funnel

4.) Custom Conversion, Custom Audience and Lookalike Audience:

Give POWER in your hands like never before

With "Custom Conversion" you can tell Facebook exactly what a Conversion means to you by pasting the exact URL (Web Address), indicating that a person has made a Purchase or for whatever objective you are running your Ads Campaign

With "Custom Audience" you can break your engaged audience into different categories and target them separately, as per your strategy by adding or removing the category from your Custom targeting option and apply different logics in your retargeting Ads, to gain maximum Conversions

"Lookalike Audience" is your own personal Goldmine. After your initial hard work when you have provided enough data to Facebook, you can order Facebook to create a Lookalike Audience of your Cream audience and the numbers shoot up from 500 or 1000 to 1-MILLION People who are exactly like your Top Paying Customers 

Do You Need Anymore Reason to Take Your Business Online and Start Running Facebook  Ads Today >>CLICK HERE<< 

5.) Retargeting:

It is a fact that people need to see your brand atleast 3 to 7 times before they take any action and with Facebook you can retarget the people who have already engaged with your Ads, providing them with more value, turning them from a COLD audience into a WARM one, who will be more inclined to buy from you in the future

6.) Add Your Custom "Call-To-Action" Button:

You can add a custom "Call-To-Action" button and control the customer response by guiding them through a well laid down process towards your objective, For e.g. Shop Now,  Sign Up,  Subscribe,  Watch More,  Listen Now,  Apply Now,  Book Now,  Contact Us,  Download,  Get Offer,  Get Quote,  Learn More

And Remember Facebook Makes Money When You Make Money

Businesses run on repeated customers, So, make sure you maintain a high level of work ethics and trust with your customers

P.S.- I am a Facebook Ads Expert Who Will Run Profitable Targeted Facebook Ads for Your Business and Increase Your Sales & Revenue {CLICK HERE TO BOOST YOUR REVENUE}

- Balkaran Singh